Market Segments Essays

Market Segments Essays Market Segments Essay Market Segments Essay Apple is marketing to people who have a few features. 1 ) Middle/Upper income folks who are willing to pay a spot more for a better user experience. paying 500 more for a computing machine is non a immense trade if you have a nice income. 2 ) People who like to hold fun with engineering. No other platform offers as many entry degree tools ( the whole iLife clump and more ) . This includes people who like to hit a batch of digital exposure or picture. It’s the whole digital hub construct. Peoples are get downing to purchase into it. 3 ) Music partisans and fans ages 12-35. 4 ) Professionals in media and design. The first two groups do overlap. but it’s a immense market. Way bigger than 5 % or whatever. Apple’s job is non truly pricing. These are the same people who pay $ 500 to acquire seats that warm up your behind. Apple’s job is the position quo. Peoples who should see macs don’t. because of a stigma of mutual exclusiveness that developed in the 90’s. Apple’s market portion and success will turn in the following 10 old ages for the simple ground that our coevalss X and Y who have been exposed to a great extent to the cyberspace weren’t utilizing computing machines much during the compatibility’ yearss But anyhow. the compatibility’ job dies when the people who believe in it are non immature any longer. Market Cleavage The market cleavage includes: Demographical bases. Geographic bases. Behavior bases. Psychographic bases. 2. 1 Demographical bases ( age. household size. life rhythm. business ) Looking into Apple. the Demographical market section is successful because they are developing merchandises on the age. life rhythm. business of the people. They are administering their merchandises into assorted topographic points and the Personal computers are categorized on age. household size. for illustration they would hold more games and amusement in the Personal computers for the childs and a professional Personal computer with all the latest software’s. 2. 2 Geographic bases ( provinces. parts. states ) Looking into the geographical bases of Apple they have established their concern all over the universe like U. S. . South America. Europe. Japan. and Australia. Recently Apple chose to implement a perpendicular growing scheme and began spread outing their ain retail shops. The company besides sells its merchandise via third-parties traders. or via cyberspace through their ain web site or through the iTunes online music shops. 2. 3 Behavior bases ( merchandise cognition. use. attitudes. and responses ) In this market section Apple supplying good merchandise cognition to the clients by advertising on hunt engines. T. V. as they have a really good trade name image. Using this trade name image they are continuously coming up with new thoughts and merchandises and pulling the clients. Apple has got a really good response rate as many of the clients are looking for new designs and advanced merchandises which Apple is successfully presenting. 2. 4 Psychographic bases ( lifestyle. values. personality ) Looking into Apple the psychographic market section is successful because they are developing merchandises on the life style of the people such as Mac book for the younger coevals. Apple holding a really good trade name image has really good value for its merchandises as they are different and advanced. Looking into the personality ( manner ) sector Apple is supplying their merchandises with different colourss for the people who like fancy colourss.

English Oral GWTPE Essay

English Oral GWTPE Essay English Oral GWTPE Essay English Oral - The girl with the Pearl Earring Johannes Vermeer was a deep thinker. He knew this because his mother had told him one day after finding him sat round the back of the baker’s shop, hidden from view, staring at the plumes of smoke coming from the chimney of a neighbouring house. Vermeer hadn’t understood his mother’s anger and astonishment when she found him there; after all, he wasn’t doing anything wrong. Nevertheless she said, it was late, going on for sunset, and she hadn’t known where he was. He argued that he had only sat down for a minute to watch the smoke form different patterns against the sky; it was very clear that day, and although cold, without knowing it he’d been there for hours. Ten years on from that day, and his mother still worried about him. She worried about the long hours he worked at the apothecary, and the bruises that seemed to appear out of nowhere, marking his otherwise flawlessly pale skin. She had suggested that she should take a look at them, but Vermeer refused and tugged at the sleeves of his shirt, pulling them further down towards his wrists and hiding the purple blemishes. Early one cold winter morning, Vermeer set off on the short walk to the apothecary. As he breathed he could feel the sharp, icy air fill his lungs and he concentrated on the ground in front of him, so not to slip on the ice. In some ways he enjoyed being out so early; it was like making the first footprints in freshly laid snow. He arrived at the shop and entered through the back door, and still wearing his outdoor clothing, began his work, sweeping, putting in order jars and bottles, removing some of them from their places to dust the shelves, cleaning the weighing scales. It wasn’t a man’s work, his brother had told him, but Vermeer didn’t mind, one day he would become the apothecary himself, and not just the assistant. An hour later, the apothecary arrived and opened up the shop for business. He was a short, round little man with a bad temper that Vermeer knew only too well. Of course, Vermeer never challenged his master as he wanted to keep his job; he knew the small amount of money he earned was important to his mother. So he endured his master’s occasional fits of temper and did everything in his power to keep him happy. The day went smoothly and for once, his master sent him home early. Walking home by the canal, eyes fixed on the ground, something caught Vermeer’ eye. Lying on the ground in front of him was a shiny pearl earring. It looked so out of place, clean and beautiful, contrasted against the dark and dull ground, it could not be mistaken. Jeremias paused, bent down, and picked it up very carefully between his thumb and forefinger. He’d never seen anything like it. The pearl was large, bigger than he’d ever seen before, and as he turned it into the light, hundreds of colours came alive on its surface, shimmering and shining. It was entirely mesmerising. A shout awoke Vermeer from his dream-like state, and he looked up. ‘Oh! You there! Yes!’ Vermeer focused on the small woman hurrying toward him, her face was red and flustered, her hands stretched out in front of her. ‘You found it, you found my mistress’ pearl, thank you so much!’ gushed the woman, now standing very close to Vermeer, she reached out for the earring. Vermeer released the pearl from his delicate grip, and let it fall into the woman’s palm. Her fist closed tightly round it. ‘Thank you so much – erm?’ ‘Johannes, Johannesburg Vermeer’ stammered Vermeer. ‘Mr Vermeer, yes, my mistress will be so pleased, I’ll return it to her straight away. Thanks’ said the woman, without taking breath. She hurried away, and as Vermeer watched, she caught up with a young girl, no older than himself. She was all wrapped up in a blue cloak, and standing not far ahead of him. As the woman gestured toward Vermeer, who was still standing fixed in his spot, the girl lifted her eyes to look at him directly. Even from this distance Vermeer could tell she

Quiz 2 Assignment Example | Topics and Well Written Essays - 500 words

Quiz 2 - Assignment Example It is a two sided structure which encompasses criminal trial courts that involves the prosecution being against the defense. Fairness is achieved when an effective petitioner is able to convince the jury or judge that their view of the case is the right one (Boyack, Connor 2011). It tends to test the validity of arguments and this helps in discovering the truth as the adversaries are are offered equal opportunities to air their arguments for their case and to critically questioning the opponents arguments mainly via witnesses. The adversarial system is accepted by many communities since it appears to be fair and a sensible method of resolving conflicts or disputes as it satisfies the idea of fair play in a community (Tarakson, Stella 2004). The law can be sourced from precedents, precedents is sourcing laws from previously made judgments that is judgment passed by some of the intellectuals jurists ,it is normally used when there is no legislature in a particular situation where changing conditions arises. Statutory interpretation-it involves a process of ascertaining expressions and meanings of letters by courts, it involves constructing or interpretation, as for interpretation the court seeks to ascertain meanings of particular legislations and it is through the interpretations that the judiciary comes up with the law. Preparatory works-the processes that lead to legislation are subsequently used as guidelines on how laws are interpreted and comprehend acts of legislations and this takes place in some legal cultures (Hein, Paul, Garcia & Clair

Does the use of prophylactic antibiotics ensure the prevention of Research Paper

Does the use of prophylactic antibiotics ensure the prevention of surgical site infections - Research Paper Example Several strategies have been suggested to improve antibiotic prophylaxis (AP), including: providing education or individualized feedback to clinicians; establishing multidisciplinary protocols to ameliorate team-level communication; implementing institutional antibiotic prophylaxis programs involving integrated systems to reduce, curtail or control the administration of antibiotics (Gagliardi, Fenech, Eskicioglu, Nathens & McLeod, 2009). With the goal of optimizing antibiotic prophylaxis of surgical-site infections a multidisciplinary approach has been recently revised by Olin (Olin, 2006). The author presents the main points in prescribing, dispensing, and administration practices to achieve 100% compliance with antibiotic prophylaxis, and he cites in particular: initiating prophylactic antimicrobials within one hour of surgical incision, by choosing them according to guidelines, and discontinuing antimicrobial prophylaxis within 24 hours after surgery (Olin, 2006). A crucial issue in antibiotic-based peri-operative prophylaxis is the timing of antibiotic delivery. Although there is a general agreement on recommending antibiotic treatment within one to two hours of incision for patients undergoing surgery, contrasting results demand further research. Several clinical studies continue to be published yearly, aiming at optimizing the timing of antibiotic treatments (Gupta, Hote, Choudhury, Kapil & Bisoi, 2010). The purpose of my assay is to evaluate a recently published evidence-based nursing research aimed to assess the effects of the SURPASS checklist on implementation on antibiotic prophylaxis (de Vries, Dijkstra, Smorenburg, Meijer & Boermeester, 2010). SURPASS is the acronym for SURgical Patient Safety System, a checklist previously developed by the same authors of the study hereby analyzed, which was aimed to increase standardization surgical procedures and patient safety (de Vries, Hollmann, Smorenburg, Gouma & Boermeester, 2009). Research study synopsis and analysis De Vries et al. (2010) performed a retrospective analysis on two cohorts of patients who underwent surgery before and after implementation of the SURPASS checklist, with the specific aim to determine whether the introduction of the implemented SURPASS checklist affected the timing of antibiotic prophylaxis. Importantly, the retrospectively collected data (including those extracted from the electronic patient data management system) were validated by observations, in which actual times of antibiotic administration and incision were recorded. This approach validated the use of electronic records of hospitalized patient management. A total of 772 surgical procedures were included in the study, divided in two cohorts treated with pre- and post-implementation (PI) checklist, respectively. Patient characteristics were listed in Table 1 of the paper. The latter and the use of a PI checklist were independent variables. Dependent variables were the intervals between antibiotics administration and incision (Figure 2 of the paper), expressed as a function of checklist implementation, i.e. in surgery performed before or after checklist implementation. Since in the PI cohort the checklist was actually used in

Router and Switch Configuration Essay Example for Free

Router and Switch Configuration Essay When installing, setting, and configuring a switch it is important to know what kind of switch is needed and installed in the network. For this purpose I have chosen the Cisco switches main line, which is the Catalyst Switches, which is one of the popular series and models. They include fixed-configuration desktop models, configurable plug-and-play modular chassis models and packages with high-speed buses into which many cards can be inserted. To configure the Cisco Catalyst switch I will use the Visual Switch Manager, which is an IOS command line interface, or I can use the management console. The VSM is tool operated through a web browser interface and the management console is a simple, menus based interface. To access the CLI, the switch’s console port, which is at the back of the switch, must be plugged into a computer terminal or modem with an RJ-45 rollover cable and the appropriate adapter. Then one runs a terminal emulation program, which can be HyperTerminal that comes with Windows, to specify the port to communicate with. It is imperative that the settings of the switch console port and the management station or modem match or you cannot communicate. Assuming the switch and the settings are connected and match you will be shown a User Interface Menu. To move into the CLI, you press the [K] key. When you want to configure the switch using menus you would then press the [M] key (for menu). There are three categories of information which make up the console interface: configuration, statistics, and diagnostics. The configuration menu contains information on the current setting of the switch parameters. Many of these parameters are also configurable through the console interface. The second category contains switch statistics information. Through the statistics screens, users can monitor switch performance. The third menu set contains diagnostic/troubleshooting commands enabling field engineers and knowledgeable network administrators to perform simple troubleshooting functions. A factory-configured switch has no password assigned. To add or change the password, use the Password Menu. The Ethernet switch console can be accessed by establishing a telnet connection to port 6 of the terminal concentrator, which is long distance managing. Telnet is a utility used for remotely login to a device. The Cisco switch IOS have different EXEC modes with distinctive prompts. You can use these modes for executing different Cisco switch commands. The Cisco IOS user interface is divided into many different modes. The commands available to you depend on which mode you are currently in. Enter a question mark (? ) at the system prompt to obtain a list of commands available for each command mode. When you start a session on the switch, you begin in user mode, often called user EXEC mode. Only limited subsets of the commands are available in user EXEC mode. For example, most of the user EXEC commands are one-time commands, such as show commands, which show the current configuration status, and clear commands, which clear counters or interfaces. The user EXEC commands are not saved when the switch reboots. To have access to all commands, you must enter privileged EXEC mode. Normally, you must enter a password to enter privileged EXEC mode. From this mode, you can enter any privileged EXEC command or enter global configuration mode. The following are commands and their uses; User EXEC begins the session with the switch and the user prompt looks like this, Switch, use this mode to change terminal settings, perform basic tests, and display system information. Privileged EXEC, while in user EXEC mode enter enable command and the prompt will look like this, Switch#, use this mode to verify commands that you have entered. Use the password to protect access to this mode. Global configuration, while in privileged EXEC mode enter the configure command, the prompt will look like this, Switch (config) #, you use this mode to configure parameters that apply to the entire switch. Config-vlan , While in global configuration mode, enter the vlan vlan-id command, the prompt will look like this, Switch(config-vlan)#, you will use this mode to configure VLAN parameters. When VTP mode is transparent, you can create extended-range VLANs (VLAN IDs greater than 1005) and save configurations in the switch startup configuration file. VLAN configuration, While in privileged EXEC mode, enter the vlan database command, the prompt will look like this, Switch (vlan) #, you will use this mode to configure VLAN parameters for VLANs 1 to 1005 in the VLAN database. Interface configuration, while in global configuration mode, enter the interface command (with a specific interface), the prompt will look like this, Switch (config-if) #, you will use this mode to configure parameters for the Ethernet interfaces. Line configuration, while in global configuration mode, the prompt will look like this, Switch (config-line) #, this will specify a line with the line vty or line console command, you will use this mode to configure parameters for the terminal line. A VLAN is a switched network that is logically segmented by function, project team, or application, without regard to the physical locations of the users. VLANs have the same characteristics as physical LANs, but you can group end stations even if they are not physically located on the same LAN segment. Any switch port can belong to a VLAN, and unicast, broadcast, and multicast packets are forwarded and flooded only to end stations in the VLAN. Each VLAN is considered a logical network, and packets destined for stations that do not belong to the VLAN must be forwarded through a router or bridge. A VLAN comes appears when a local port is configured to be associated with the VLAN, when the VLAN Trunking Protocol (VTP) learns of its existence from a neighbor on a trunk, or when a user creates a VLAN. A trunk port carries the traffic of multiple VLANs and by default is a member of all VLANs in the VLAN database. To do this one must switch to global configuration mode. To add ports to the VLAN, change to the Interface Configuration mode and use the vlan-membership static vlan# command. When done, you can view the VLANs by typing the show vlan command. To build redundancy and eliminate the creation of multiple broadcast packets, spanning tree protocol (STP) must be configured on the network switches. Spanning tree protocol allows a switch to recognize which switch on the network is handling broadcast requests from other devices on the network. STP is a Layer 2 link management protocol that provides path redundancy while preventing loops in the network, but you can enable STP on only 128 VLANs. Before you configure STP, select a switch to be the root of the spanning tree. This switch does not need to be the most powerful switch, but choose the most centralized switch on the network. All data flow across the network is from the perspective of this switch. Also, choose the least disturbed switch in the network. The backbone switches often serve as the spanning tree root because these switches typically do not connect to end stations. Also, moves and changes within the network are less likely to affect these switches†. You should type show command to show the version of the software for the switches, and then type the set spantree root vlan_id command, in order to set the priority of the switch to 8192 for the VLAN or VLANs that the vlan id specifies. Then you should type the set, spantree portfast mod_num/port_num enable command, in order to configure the PortFast setting on Switches 12, 13, 14, 16, and 17. Issue the show spantree vlan_id command in order to verify that Switch 15 is the root of all the appropriate VLANs.

Bill Gates: One of America’s Greatest Essay -- Biography, Bill Gates

When people think of a hero they think of Superman, Batman, or Spiderman, but what they should think of are people that make difference. Bill Gates has made a huge difference in today’s world; he is an extremely successful entrepreneur, an active philanthropist, and a very motivated person in general. With this motivation he has and will accomplish anything he puts his mind to. He was CEO of Microsoft and became the richest man in the world. He also created one of the most credible and generous charitable organization in the world. As a positive influence on today’s world, Bill Gates has proven himself as person with his good work ethic, positive attitude, and great accomplishments. To become one of the most influential people in the world, Gates had to have the work ethic and determination to get there. With great work ethic he started, as a child, with debugging computers for local people in his town (â€Å"Gates, William Henry, III† 1). This also started his love for computers, and as he researched and started figuring computers out he became more skillful with them. After he started debugging computers, he began to dabble in writing software programs, his first program that he and his friends made was a computerized payroll system for his high school (â€Å"Gates, Bill† 1). He and his friends then proceeded to make more complicated programs, such as Traf-O-Data, which was a traffic counting program that Gates and his partner Paul Allen sold to the city they lived in for $20,000 when they were just fifteen years old (â€Å"William H. Gates† 1). Another activity that Gates and his friends used to enjoy was going through their local software company’s garbage, looking for discarded software programs. When they found these progra... ... caring he is; he donated much of his money to save millions of lives so to make the world a better place. People look up to him for many things, but this is the most noble and beneficial, which turns an influential person into a quintessential role model for millions of people. Bill Gates, a positive person and role model, has done much for this nation and world with his motivation, ability to learn, and positive attitude. He is one of the most successful people alive because of all that he has achieved, and all that has done. As a child he was just as motivated, with his software engineering and business savvy, as he is as an adult today. He has achieved so much, the status of entrepreneur, business man, and philanthropist. He continues to surprise the world with his accomplishments and will not stop; he is someone to look up too, a modern day hero.

Places In To Kill a Mockingbird Essay

To Kill a Mockingbird is set in Maycomb County, an imaginary district in southern Alabama. The time is the early 1930s, the years of the Great Depression when poverty and unemployment were widespread in the United States. For parts of the deep South like Maycomb County, the Depression meant only that the bad times that had been going on for decades got a little bit worse. These rural areas had long been poor and undeveloped. Scout, through whose eyes the story is narrated, presents Depression-era Maycomb as†an old tired town†, describing the slow pace of life (â€Å"There was no hurry, for there was nowhere to go, nothing to buy and no money to buy it with, nothing to see outside the boundaries of Maycomb County†). As the problem of segregation is in the center of the novel it stands to reason if one takes into account that the action takes place in the South, namely in Alabama where segregation battles were especially fierce. In a way the novel is a coming-of-age story about southern culture as it took its steps toward emerging from its racist past. We can also trace the change of describing the setting. During the first half of Mockingbird Harper Lee constructs a sweet and affectionate portrait of growing up in the vanished world of small town Alabama..   Lee, however, proceeds to undermine her portrayal of small town gentility during the second half of the book.   Lee dismantles the sweet faà §ade to reveal a rotten, rural underside filled with social lies, prejudice, and ignorance. In my opinion, Scout, one of the main characters in the novel, is a dynamic one. At the beginning of the novel, Scout is an innocent, good-hearted five-year-old child who has no experience with the evils of the world. As the novel progresses, Scout has her first contact with evil in the form of racial prejudice, and the basic development of her character is governed by the question of whether she will emerge from that contact with her conscience and optimism intact or whether she will be bruised, hurt, or destroyed like Boo Radley and Tom Robinson. Thanks to Atticus’s wisdom, Scout learns that though humanity has a great capacity for evil, it also has a great capacity for good, and that the evil can often be mitigated if one approaches others with an outlook of sympathy and understanding. Scout’s development into a person capable of assuming that outlook marks the culmination of the novel and indicates that, whatever evil she encounters, she will retain her conscience without becoming cynical or jaded. Though she is still a child at the end of the book, Scout’s perspective on life develops from that of an innocent child into that of a near grown-up. Six-year-old Jean Louise â€Å"Scout† is a joyful, vigorous and defiant girl. Her appearance and manners are boyish. She works hard not to â€Å"act like a girl† by wearing overalls instead of dresses and beating up other children who antagonize her. Extremely smart and bright for her age, Scout loves to read. For example, Scout manages to keep out of fights until Christmas day, when her least favorite cousin calls Atticus a â€Å"nigger-lover,† and she responds by punching him. Or Though Scout is young and impressionable, she becomes a spokesperson for her entire class, interacting with the adult teacher comfortably; this shows that though a child, she is more grown-up than some of her peers. Scout spends her days playing outside with her older brother, Jem, and her best friend, Dill. Spunky and head strong, Scout often finds herself in trouble with her father, her housekeeper, Calpurnia, her neighbors, her aunt Alexandra, and her teachers.   Despite the rules of etiquette governing life in her small town, Scout voices her opinions and recognizes hypocrisy and injustice in her elders. As the novel progresses, the children’s changing attitude toward Boo Radley is an important measurement of her development from innocence toward a grown-up moral perspective. At the beginning of the book, he is merely a source of childhood superstition. In saving Jem and Scout from Bob Ewell, Boo proves the ultimate symbol of good.

Customer LIfestyle and Behaviour

According to ‘DC, it is important for local companies in Malaysia to have a good understanding of the marketplace for their products and their target customers before engaging themselves in online retailing to ensure that they are able to develop more effective ND meet the requirements and expectations of their online shopping customers (Deadline Chug AFAIK Hard, All. Kuwaiti, and Husbanding bin Small, 2006) Demographic influences online consumer behavior Demographic based on variables like age, gender, income and occupation which can influence consumer behavior dramatically.Age Graph 1: Statistic for Malaysian Online Shopping- Age Sources: http://humanities. Com. My/blob/online-shopping-statistics-in- Malaysia. HTML Graph 1 above shows the Malaysian online shopping which affected by age. Statistic shows the highest rank is 26 years old to 30 years old because most of hem are single and non-married nations and they have the ability to purchase in online shopping. However, the l owest rank of the age is 21 years old and below because majorities are students and they do not have financial to purchase products and services instead of their financial is control by their parents.Gender Figure 1: Percentages of gender in online shopping Sources: http://UCLA. Com/business-hemline-shopping-scenes tm_source=afterburner=feed=Feed:+Kclau+ In perception of genders, statistic shows that males (56%) are more active on online purchasing while the females (44%) are catching up. This is because most of males are sensitive in technology gadgets and they are better in purchasing convenience important products. Whereas, females purchase products emotionally and individually, which means most of the time they purchase clothes, shoes, bags, cosmetics etc.Especially females who are below 21 years old always purchase K-pop stuffs via online shopping. Income Table 1: Income in Malaysia Sources: http://www. acAcademiaedDueownload Figure above shows the average of MaMalaysianannual income. Nations who earned less than RMARMY000 will always enjoy online shopping because they can look for cheaper products. However, the frequency of online shopping will decrease if the income increasing because they have ability to purchase expensive and quality products Occupation Chart 1: Statistic for Malaysian Online Shopping maMalaysiahtHTMLigure above shows the statistic of online shopping.The statistic shows that top management executive always used to online shopping as they need to up-to-date for the new products, technologies and systems so that they can earn the profit and reduce the cost. However, most of the retired and unemployed nations are laggards and they are not familiar to online shopping. Online buying behavior There are Top 6 Online shopping sites in Malaysia. However, each online shopping site has their own characteristics and specialty. LeLongmyMynd eBay Malaysia are the most popular local auction in Malaysia that you can search for the cheapest price of g adgets, DSDSSSLameras, computers and fashions.Customers also can look for discount and great offer in this website. ZaAzaleamyMynd LuLovelaceashion are the most well-known boutique websites that every customer loves to browse especially females because they can buy a lot of clothes, bags and shoes without shipping cost and every purchased items will send to house. SuSuperblyalaysia is backed by MaMaybugor shop luxury and quality products online at affordable cost. Whereas BeBustyorld is the online shop for cosmetics, fragrances, skin care, make up and health care.Table 2: Summary of Top 6 online websites (self-made) Frequency of Shopping Online Table 3: Frequency of Shopping Online Sources: http://ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 Chart 2: Frequency of Shopping Online Sources: Self-made According to table 3 and chart 2, the highest percentage of frequency of shopping online is about once a month (24%) and the lowest percentage of frequency of hopping online is almos t every day (1 This is because MaMalaysianre busy in their work and family and there are some people who are still believe that the security still dangerous.Respondents purchase online Table 4. ; What respondents purchase online ; http://ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 Sources. Chart 3. Based on the table 4 and chart 3, clothes and fashion accessories are the highest percentage which MaMalaysianill purchase online because there are many types of cheap clothes and they can shop around before purchase. ZaAzaleamyMys the example f clothes and fashion accessories website. Figure 2: ZaAzaleamyMyources: http://www. zaAzaleacoComy/YHowever, the lowest percentage of purchase online is white (major) appliances such as refrigerator because consumers prefer to see the quality of the appliances more than the price. If the quality of appliances is higher and the usage is long, consumers will afford to purchase if the price is not so expensive. Reasons of purchasing online Base d on the pilot test, 73% of MaMalaysianre prefer to purchase clothes and fashion accessories because it is hard to find suitable clothes in a day and it is wasting of immimef they purchase via offline shopping.They can do some research like price, shipping cost, services and varieties of products from different website. Besides, 40% of MaMalaysianoves to purchase books from online because there are some books are not selling in Malaysia such as â€Å"DuDeducefrom China. These books are recommended by every Chinese teacher but due to the low demand, these are not supply in Malaysia. So, MaMalaysianho are interested in these books only can purchase via online. Moreover, they will save their money as they will only direct and focus on what they should purchase.Unlike offline shopping, MaMalaysianill buy additional items instead of purchase their needs and wants such as physical stores that use the product placement and sales to attract them to purchase items. In addition, there are 25 % of the nations will purchase toys from online like minions, piupchucknd etc. Furthermore, 24% of MaMalaysianrefer to purchase medical supplies and cosmetics through online because some of the medical supplies and cosmetics difficult to purchase in Malaysia as they have not be approved by Malaysia's government. Environmental factor drives/discourages of online shoppingEnvironmental factor include political (also includes legal) and social which will influence the online shopping. In Malaysia, there are some cyber laws to protect nations for example Digital Signature Act 1997, Computer Crime Act 1997, The Copyright Act 1997, The Communication and Multimedia Act 1998 and The Electronic Government Activities Act 2007 (NiKnitmoMostgoGobmyMy2010). Those are positive influence to nations who are decided to have online purchasing. However, social cases have affected consumer bebehaviorhat there are negative incidents were happened for online purchasing.For example, nations fear of online purchasing because it is not security via online transaction, which means there will be spsparen your computer like personal data and account number will be detected and stolen. Negative impact from the environmental factor will be hard to boost up Malaysia's economic. Moreover, It is hard to identify the quality of the product like most of teenagers nowadays prefer to buy K-Pops' albums, posters and so on through online and they feel angry and disappointed that the products that they purchased are not in good quality.Psychological factor drives/discourages of online shopping MaMoscowierarchy can be used to represent the psychological factors which developed by Abraham MaMoscown year 1943. MaMoscowierarchy shows the drives and discourages of online shopping. Figure 3: MaMoscowierarchy Sources: http://www. psPsychologicallycoComlblobide-and-seek/201205/our-hierarchy- needs MaMascotsierarchy is used because MaMalaysianeed to have a comfortable and easy lifestyle. After they know the n eeds and wants via online purchasing, they will ask for safety which is security in morality, family, health and resources.However, if they got the negative feedback from friends and family, they will not onuntiedo purchase products and services via online. Meaning, nations must go through first step which is physiological before they enter to other layers. China Demographic Age Figure 1: percentage of age purchase online Source: http://www. fzFizzlingcoComnfo/view/2011 _6/1 51020438. htHTMLrom the graph we can see that 18-30 years old people is the most percentage to choose online shopping, the age below 18 percentage is almost similar with age between 31 and 35. Ages at 36 above are less to choose online shopping.We also can see that age between 18 and 24 the percentage growth very fast. Basic this, we can now that in China, young people are more prefer online shopping than old people. Figure 2: percentage of income purchase online Source: http://www. emNearsightedlycoComouurinals htHTMLarArticled723343&sh0†². FhFifthhe online purchase group in China is more in low-income family. It is get 62. 9%. (Lower than CNCCNY000 per month); the middle incomes get 35. 5%. (Higher than CNCCNY000 but lower than CNCCNY0000 per month); and the high income family percentage lust 1. 6%).Gender Figure 3: Gender percentage of China online purchase. Source: http://www. liLionfishcoComcnCNNeb/oversea_show. asAspsArArticled34279 From this graph, we can see that online purchase in China, male is more than female. It is have different with our traditional concept. The male to female ratio was 5. 4: 4. 6, slightly more male consumers. Occupation Figure 4: Occupation percentage of online shopping Source: http://www. liLionfishcoComcnCNNeb/oversea_show. asAspsArArticled34279 For occupation, student this group is get percentage 20. 4%. Technical, worker and basic social worker almost get 39. %. However, the high level managers Just get 2. 2%. From there we can see that the distribu tion of Job, age, income is the same. Education Figure 5: Education of online shopping From this graph, we can see that the education has negative relationship with the percentage of online shopping. The more education level higher, they will lesser online shopping. Online buying behavior There are a lot of online shoppers in China. But mainly market is share by around 9 brand of online shopping company. The first place for China online market is TmTamaleIt can get around 50. 8% market shares.And the second place is JiJinglingIt can get around 17. 1% market shares. The third place is TeTangentIt can get around 5. 6% market shares. The details are as below: Figure 6: market shares of China online sales Source: http://www. chCinematographiccoCom836/china-online-shopping-market- snapshot-for-q2sq013/ Frequency of item purchase online Figure 6: Frequency of purchase online in China Source: http://www. reArchdiocesancoComtHTMLeport/2010/5970. htHTMLn China, most people online shopping ar e about twice to four times per month. And only 3. 8% people no shopping online experience.As this research, we can find that online shopping is very general in China Attitude Nowadays, online shopping becomes more and more popular in China. In these 10 years, more Chinese choose purchase online. Especially the young generation, they refer purchase online than shopping at store. During the survey, there are 47. 4% people prefer online shopping, 40% have no attitude and 12. 6% people dislike online shopping. (ReRestheHerscoCom2013) Some of people who have online shopping experience worried about the quality of the product and the post purchase service.During the survey, around 55% people worried about the quality, and 27. 1% people worried about the post purchase service. (ReRestheHerscoCom2013) So the most online shopping people's attitude is choosing the famous online shopping website and good evaluate shopping store. Reasons of making purchases Price Online product is always cheap er than the one in shopping mall. It is because online shopping can save the capital for rent store, transportation, and so on. And there is no agent to deduct a percentage from a sum of money. So the price is always cheap for customers.Compare For online shopping website, there are thousands of stores for the customer, and every store has different products for customer to choose. So the consumer can easily to compare the same product from different brand or store. It is better for consumer to make evaluation. Time Online shopping can save time for the people who do not have enough time for hopping. Shopping online Just clicks the mouse, and then you can purchase what you want. It is fast and easy for you. Environmental and psychological affect online shopping Environmental In China, the environmental pollution is a big problem.The automobile exhaust is the one reason leads that. So the companies provide the website for people shopping online. It can decline the pollution and make a healthful life style. For the customer, they also prefer online shopping. The environmental pollution is bad for the health. People inhale hazardous substance can lead many types of disease. The bad weather lsalsoan lead less shopping for sell in store. But online shopping will not have this kind problem. Whatever raining, snowing, or clouding outside, it will no effect of online shopping. For the company, it will keep the sale stabilized.For the online shopper, they can purchase their favorites product any time. So the environment can affect online shopping. Psychological Online shopping no needing use the real money, they usually use the credit card to pay. The customers do not have the behavior pay the real money, it will lead they have less conscious of money, thus no control for purchase. For the online shopping ommanyit is an advantage thing. But for customers, they usual regret after purchase. In another hand, online shopping have model to show the product to the consumers. The visual stimulation also is a point that leads more purchase behavior. People believe that the same effect of product will come to their own. Actually, different people suit for different things. Model has standard stature, and beautiful face. But not all the consumer has that. So we can see that the psychological also a point to affect online shopping. Japan Demographic influences online consumer behavior of Japanese in terms of age, ncincomegender and occupation (KoKettlend Keller, 2012). Age In terms of age, Japanese are mostly made up of generation of middle-age group of people.From the statistic shown below, Japan might not encounter the same issue of aging like Singapore as the number of young-born generation is increasing and there is a pro for Japan to accelerate their economic transformation. Figure: Average age of Japanese Source: Ministry of Internal Affairs and Communication Gender in Japan Figure: Average Gender in Japan From the graph above, it is vivid that the wom en dominated the Japan population, and then followed by men. There is about 25. 5 million of married couple which forms their family. Only a small part of people are in widow state.Disposable Income Figure: Disposable income of Japanese families It is analyzed that a family with a working head-of-household had a gross income of Yen 562,094. It is notable that the steep increase in disposable income in December. This is due to the year-end bonuses that Japanese workers received. Occupation and Lifestyle There are six type of popular occupation in Japan which is teacher, fisherman, models, physical therapist, engineer and chef. Japanese people enjoy a high standard f living, and nearly 90% of the population consider themselves part of the middle class.However, many studies on happiness and satisfaction with life tend to find that Japanese people average relatively low levels of life satisfaction and happiness. Japan Consumer Online Shopping Behavior Figure 1. 0: Frequency of online sh opping in Japan Source: http://ssSSLaiApplobal. coComN/asAsiaxpress/archives/1090 From the analysis of the chart above, it can be identified that the online shopping behavior of Japanese is very active. 36% of the respondents will shop online for almost every week. The highest number of Japanese, about 18% will shop online for about once every two weeks.In general, Japanese online shopping is categorized as purchased online regularly as more of the people will be online shopping within a month. Figure 2. 0: Frequency of items purchased online in Japan From the above chart, it can be analyzed that most of the Japanese like to purchase the clothes and fashion accessories by online shopping. This is due to the modern thinking and Y-generation style. The second preferred items that Japanese purchase online are food and drinks. This includes the fast food restaurants as the people owdoodadsre very busy of their hectic life and work. After that, it is followed by books category.This inclu des the magazines, newspapers, e-books and so on. This is quite common among Japanese because they like reading pretty much. Meanwhile, stationeries and major appliances shared the same dividend of 5% respectively. Toys score the least for 4% because the parents are more likely to bring their children to buy the toys in shopping complex rather than online shopping. Reasons for Japanese to make such Purchases Generally, Japanese perceive online shopping to be convenience (71 %) and easy 29%), with 62% of the respondents claiming that online shopping is easier than shopping via offline catalogue and telephone (Freeze, 2000).In the pilot test survey, a questionnaire is distributed and the respondents are allowed to make more than one reasons of purchasing online. For Japanese, according to website of online shopping behavior in Asia(2013), 78% of the respondents indicated that secure payment facility and convenient payment methods are the driving force. This is because they are confide nt towards the money transfer between bank and mobile phone which needs deidentificationhen they purchase online.From the website of online shopping behavior in Asia(2013) too, 86% of the respondents viewed that price and value is the most important factors because many times for conventional shopping they tend to spend a lot more than the required expenses like eating out and trtravelingFrom the analysis too, it can be identified that Japanese are really not concerned about the reputation of the website and customer service of the website. For 82% of them provide opinions that low delivery charges will be their major concern since some of he websites provide free shipping of they purchase till certain amount of money (Freeze, 2000).Furthermore, Japanese are quite neutral towards the speedy transaction of the website. Plus, 70% of them are more focus towards promotional offers because they can find great deals everywhere, that made up for shipping and handling fees (Freeze, 2000). E nvironmental Factors Drives/Discourage Online Shopping Japan has always been perceived as one of the world's healthiest societies. Japanese consumers are increasingly conscious of their health. Despite the issue of pollution ndNDegree of polluted of environmental factor, Hawkins and MoMotherboards010) mentioned that Japanese more likely to purchase online.Besides that, they would not have the problem of finding a parking place. This means that environmental consciousness has been emerging and results in active online shopping in Japan. A survey conducted last year by the global advertising agency J. Walter Thompson found that 51 percent of Japanese consumers are more focused on the environment(ScCoffmannd KaSankt al, 2010). The survey found that the Japanese will buy environmental friendly products in the next five years extensively.

Personality And The Nature Vs Nurture Debate. essays

Personality And The Nature Vs Nurture Debate. essays Psychology is a scientific analysis of state of mind and behaviour. These studies have been taking place for over the last hundred years, the nature versus nurture debate is something that many psychologists have been unable to agree on for quite some time. A person in favour of the nature theory would believe that the genetic build up of someone is what determines his or her personality. A person in favour of the nurture theory would believe that the environment is what determines his or her personality. Skinner was a behaviourist and is probably best known for his writing on operant conditioning. He believed that most behaviour was a product of what he named ABC. This stands for Antecedents, behaviour, and Consequences. Antecedents are thought of as stimuli e.g. if someone is working in a factory and hears the sound of a bell they may leave their work area for their lunch, the bell is the stimuli (antecedents) to go for lunch. Behaviour is our actions, what we are doing. Working on the factory line or taking notes from the supervisor are both parts of behaviour linked to a day at work. Consequences are the outcome of the behaviour. Getting promoted at work, a pay rise, a good reference or even just a pat on the back from the boss are all consequences of good behaviour in the place of work. According to Skinner, we learn consequences of good behaviour by reinforcement. There are two kinds of reinforcement, positive and negative, e.g. if a child was at school and the teacher was to ask a question (stimuli) and the child was to answer (behaviour) the question correctly, then hopefully the teacher would praise (consequence) the child for doing so, this would be positive reinforcement and the child is likely to repeat this behaviour. However, if the child did not answer the question correctly and the teacher criticised the child for it, then this would be considered negative reinforcement and it would be un...

APA and MLA Style Guides

APA and MLA Style Guides APA and MLA Style Guides APA and MLA Style Guides By Maeve Maddox Research is a messy business. Even when the object of the research is as limited as looking for a car or renting a house, materials accumulate: newspaper and magazine clippings, brochures, envelopes and bits of paper with names, prices, phone numbers and dates of availability jotted on them. Keeping track of these materials can be a nuisance, but for the shopper, once the desired transaction has been completed, all the source material may be discarded. Academic or scientific research intended to result in a written presentation is a different matter. All of the notes, clippings, and online documents consulted during the course of the research must be organized and presented in such a way that anyone who wishes to verify the findings may do so. That’s where the APA and MLA guidelines come in. They provide writers of research papers a systematic way to organize and present information gathered in the course of their investigations. APA = American Psychological Association (Amazon link) MLA = Modern Language Association (Amazon link) Students need to know at the outset whether they will be using MLA or APA. They can save time by recording their sources in the appropriate format for in-text citations and the bibliography. A citation is a reference quoted in the text of the research paper. A bibliography is a list of books and other source materials used in writing the research paper. It follows the text. Unlike professional scholars, who may decide for themselves which guide to use, students writing a paper for a school assignment depend upon their teachers to specify which guide to follow. Teachers of art, history, language, literature, music, philosophy or religion will most likely recommend MLA. Teachers of biology, math, health, journalism, or psychology may specify APA. APA- and MLA-formatted papers have slightly different appearances. An APA paper includes an abstract at the front; MLA does not. Long quotations are indented differently. The list of sources at the end is headed â€Å"References† in APA and â€Å"† in MLA. Sources are formatted a little differently. For example, APA emphasizes publication date: MLA According to Pernoud and Clin, â€Å"the chivalric rules of previous centuries had fallen into disuse† (194). APA According to Pernoud and Clin (1986), â€Å"the chivalric rules of previous centuries had fallen into disuse† (194). Both guides stress the importance of avoiding plagiarism by crediting ideas to sources. Both address the topic of suitable expression, but APA goes into more detail than MLA in specifying vocabulary perceived to be offensive. APA format was designed for researchers in the field of psychology. The emphasis is on such sources as technical reports, proceedings of meetings, and dissertations. Its format addresses the inclusion of extra materials (addenda) such as charts and questionnaires. MLA was designed for the study of the products of creative thought. It provides numerous examples of how to cite books, anthologies, audiovisual material, (including motion pictures), and sources like interviews, advertisements, websites, and cartoons. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Book Reviews category, check our popular posts, or choose a related post below:60 Synonyms for â€Å"Walk†15 Great Word Games7 Sound Techniques for Effective Writing

Relevance of Standard Costing & Variance Analysis Essay - 1

Relevance of Standard Costing & Variance Analysis - Essay Example From this paper it is clear that  the standard cost is a predetermined unit cost i.e. the price and standard amount of each resource to be utilized in manufacturing a product and providing a service. A variance is the difference of actual cost incurred and expected standard cost. The variance analysis involves breakup of total variance to explain how much variance is caused by difference in use of resources from the standard usage quantity and how much variance is caused by the difference in prices of resources from the standard costs. The standard costing can be advantageous only if the cost standards are carefully established and prudently used. The use of standards solely for placing blame can have negative impact on management and employees. The major advantages include better management planning, promotes economy by making the employees understand importance of cost reduction, setting selling price, management control, highlights variances in management by exception and simpli fy the inventories’ costs reducing clerical costs.As the study stresses the standard costing is suited to the control of variable and direct costs but not fixed and indirect costs, the usefulness of standard costing has been questioned because the in recent times the overhead costs have become the relevant factory costs whereas the importance of direct labour costs has diminished.  JIT is an inventory system which works towards keeping zero inventories.

Sex Education System Essay Example | Topics and Well Written Essays - 1500 words

Sex Education System - Essay Example Education has always remained the main concern for all the nations of world. States use to organize high level group of professionals to formulate the education policy for the betterment of their future generations, but have not taken enough steps for the sex education system. The introduction of sex education system in schools and colleges are an important subject. Sex and the sex education is still measured as unmentionable even in many developed nations. Parents feel discomfited to converse openly with their kids in this issue. This ignorance they become the victim of different sexually transmitted diseases.The sex education program system was first initiated by American government to the public schools in 1913. Since then, the topic has been a burning debate among many people. The main theme of the sex education in the school level was to beware the children from the sexual abuses and diseases.In this debatable subject, one section of the society believes that these kinds of insu bstantial issues should be left to the parents. While parents feel uncomfortable to talk openly on sex with their children. On the contrary side, the upsetting raise of sex related diseases emphasize that it is vital that sex education should be given more significance in the all educational institutions especially in the schools and colleges. Many believe that sex education only obliterates the morality of people because they consider that sex education educates students only about how sexual intercourse should be done.